Delta Jet Set with the Jonas Brothers

Jet Set with the Jonas Brothers was an exclusive performance for Delta SkyMiles members, featuring the Jonas Brothers playing to an intimate audience on the floor of Madison Square Garden. This unique event, part of the Staged By MSG music partnership platform, marked a first for the venue, offering Delta’s tri-state area SkyMiles members an unprecedented opportunity to experience a concert at The World’s Most Famous Arena in a completely new way.

Following the live performance, Jet Set became the first concert film to be premiered via Delta’s content studio, providing a groundbreaking in-flight entertainment experience. Delta SkyMiles members were able to enjoy the 45-minute film on their flights, offering them a front-row seat to one of the world’s biggest acts, all while traveling. This collaboration between Delta and MSG Entertainment is part of their ongoing effort to create innovative, memorable experiences for fans.

As the creative lead, I was responsible for every aspect of the show’s visual identity, from helping develop the name and logo to designing all digital assets that promoted and supported the event. This project was a perfect example of how two powerhouse brands can work together to elevate the fan experience in a completely new and exciting way.