The Only Thing Missing is You.

For a Diageo pitch, our creative team designed and assembled custom boxes for each brand we were presenting. Each box included unique items like wooden concert tickets, drink recipes on pieces of the Knicks court, engraved acrylic coasters, and credentials—each tailored to a specific spirit, such as a Blanco Margarita, Old Fashioned, Big Apple, and Manhattan. The boxes contained everything needed to make the drinks—except the key ingredient.

Our message? The only thing missing is you.