Montefiore Einstein Presents

Montefiore Einstein Presents (formerly Montefiore Presents) is a music platform we created with our partner Montefiore Einstein. There’s so much that goes into every aspect of these shows, it’s an honor to be part of the process.

Jason Mraz

The first show we partnered with them on was Montefiore Presents Jason Mraz in 2019. In the video below, you’ll hear Jason talk about his experience with a special Montefiore Einstein patient and the healing properties of music and community. I created the pieces for the event as well as creative direction throughout - and even snuck Jason one of my hass avocado stickers since he’s an avocado farmer!

In a State of Gratitude

Montefiore-Einstein created a campaign during the Covid pandemic to express their gratitude to the healthcare workers in NYC and tasked MSG Entertainment with creating an impactful digital activation that elevated their message to the next level. The result was a virtual event - Montefiore-Einstein Presents In a State of Gratitude featuring Natalie Merchant, Anthony Ramos, Bebe Rexha, Mary J. Blige at Radio City Music Hall. The marketing campaign drove 25MM+ impressions for the brand and created an overwhelming response from those in the healthcare community. A designer on my team, Sam Story, created the artwork for the event and I provided creative direction throughout.