Uncovered by Squarespace

New York-based musicians, who rely on small venues like clubs, bars, and coffee shops, were hit hard by COVID-19 closures, losing their ability to make a living. Recognizing the power of live music to unite people, MSG and Squarespace teamed up to support these artists, raising funds for local charities while highlighting emerging musicians impacted by the pandemic.

We created a series of live-streamed performances, distributed across social channels, to give these artists a platform to share their music. Over three weeks, one artist was featured each week for a 15-20 minute set, with donations supporting Art Start and Garden of Dreams.

I provided creative direction for the project, while Sam Story designed the logo, branding, and overall visual identity for Uncovered by Squarespace, ensuring a cohesive look across all assets while allowing each performance to feel unique.

Click on each of the images below to watch the artists’ performances.