Women For Tri
In early 2015, IRONMAN launched Women For Tri to encourage greater female participation in triathlon. A board of female triathletes was assembled to develop programs and initiatives supporting women in the sport. I led the creative team in developing the branding, logo, and all visual assets for the initiative, overseeing the entire approval process.
#WhyWeTri
#WhyWeTri was a campaign created for Women For Tri, giving women a platform to share their personal stories and inspire others on their triathlon journeys. The response was powerful, with many women sharing how the sport had transformed or even saved their lives.
I developed the concept, provided creative direction for the entire campaign, and created many of the campaign assets.
